ANTALYA 2026
AN INTERNATIONAL TRADE FAIR
FOR THE
GLOBAL TOURISM INDUSTRY
Hospitality ● Travel ● Destinations ● Aviation ● Cruise MICE ● Technology ● Investment ● Health ● Sports Culture ● Gastronomy ● Luxury ● Logistics ● The Hearth of Tourism
HOSPITALITY
INTELLIGENCE''OF
FIVE DIMENSIONS
The tourism sector is undergoing a transformation. Now there are winners. the biggest hotel not, the smartest decision ATF addresses this transformation through five key axes.
No matter how far digitalization progresses, there's always a human behind the decisions in tourism. ATF brings these people together in the same room — through scheduled meetings, through real connections.
Financial success alone is not enough; lasting competitiveness comes with strategic thinking. ATF transforms growth into sustainable value by combining the right decisions with the right data.
AI is changing pricing, and data is changing the guest experience. The ATF Tech Space and ATF Assistant are taking the industry's digital transformation from idea to implementation.
The raison d'être of tourism isn't just selling rooms, it's designing unforgettable experiences. In our digital world, the value of human experience and emotional connection is increasing even more.
The tourism of the future is not just about profit — it has to be responsible. Through the ATF Carbon Zero initiative and its arts and culture ecosystem, tourism is protecting the environment and cultural heritage.
EXPLORE OUR EXHIBITION STANDS
Get to know the fair.
The Mediterranean
Trade
Central
Access to all verticals of the travel industry under one roof, from Leisure to Luxury, MICE to Travel Tech. With structured B2B connections and a robust ecosystem, every participant is left with a unique business opportunity.
All Verticals of the Sector Together
Leisure, Luxury, Business Events, Corporate Travel, and Travel Technology – separate platforms focused on different growth objectives, all within a single trade show space.
Qualified B2B Matching
The Hosted Buyer program offers pre-scheduled one-on-one meetings. The right buyer, the right seller, at the right time.
Established Markets, Emerging Opportunities
Experienced players and innovative startups come together in one place. ATF is the established international platform in the Mediterranean for inbound and outbound professionals.
An Inclusive Ecosystem
Diversity among participants and stakeholders from different backgrounds makes ATF stronger and collaboration more productive.
Decarbonizing the Events Industry
ATF is committed to achieving net zero emissions by 2040 and halving greenhouse gas emissions by 2030. This science-based roadmap is brought to life through joint action with participants, partners, and suppliers.
BECOME A VISITOR
Attend sessions focused on industry trends and market insights, and expand your network.
Visit UsBECOME A PARTICIPANT
Showcase your brand or destination and gain international visibility.
Showcase with usHOSTED BUYER PROGRAM
Maximize your time with scheduled one-on-one meetings and gain priority access.
ApplyAt ATF
WHAT WILL YOU WIN?
What every professional who participates in ATF will take home at the end of the day — not wasted time, but an investment.
One trade show day instead of hundreds of emails. ATF's Hosted Buyer program connects you with actual buyers and sellers in a scheduled manner. No time wasted.
Panels and seminars allow you to gauge the pulse of the industry before making decisions that will shape the season. Everything from airline capacity to digital transformation is here.
At the ATF Tech Area, you'll see PMS, RMS, CRM, and AI solutions not just through presentations, but live. You'll make your purchasing decision based on the experience.
The European market no longer accepts hotels without green certification. ATF's Carbon Zero and BIOSCORE programs show you how to manage the process.
With direct flights from 255 cities, a 3km distance from the airport, and tram connections — ATF offers not just content, but also unparalleled transportation convenience.
WHAT'S WRONG?,
WHAT WILL HAPPEN?
ATF program five parallel tracks It's progressing along the way. Enter whichever path you like, find value at every door.
View Full Program
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